International Marketing Tips

The smaller the world gets, the easier it has become to do business overseas. Marketing your product overseas however, is not as easy as it may seem. Here are a few basic tips to help you when considering your venture into the international market.

Not everyone speaks English!
That's right, believe it or not, not everyone in the world speaks English. Although your product is made in the USA and you currently market it using the English language, you will have to seriously consider having everything translated. How frustrated would you be if you saw an add for a product/service you were interested in only to get to their website and see that it is in a language you don't understand?

Translations aren't always created equal
Just as in the English language, not all words translate clearly. Another thing to remember is that there are many different dialects for some languages, such as Spanish. You want to be sure to have someone who is native to that region either translate or proof read the translations so you can be sure you are not offending anyone.

Meaning is everything
Always be sure to see what your slogan means when translated. Most of us remember the story about the car company that had a slogan that translated into "doesn't run" (or something like that). You certainly don't want to be marketing your product only to realize that people are interpreting it as a negative thing.

Take the trip, see the people
There is no replacement for a first hand experience. Actually taking the time to visit the places that you are going to be marketing in and speaking with the local people can give you great insight. What you may once have thought about a particular destination based on what someone told you may not be true at all.

Remember: Do your homework, and you'll find it will pay off later.

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