Should we have a slogan?

There's a lot to be said for a well written, well marketed slogan. Just think about some of the great ones "Reach out and touch someone", "Drivers wanted", "Have it your way", "Don't leave home without it", "The quicker picker upper", etc. All you have to do is say these lines and people will typically know what product you are referring to.

A really good slogan will not only be catchy but it will also relate to what you do. "The quicker picker upper" is a perfect example. Paper towels are meant to pick up spills and the quicker the better. So not only do you have a catchy slogan, but you are telling people what your product/service does all at once.

How do we come up with a slogan?
It's certainly not as easy as it may seem. A good slogan requires thought, research (to make sure no one else is using that line), and creativity. Take for example our slogan "Ignite Your Site™". We wanted to incorporate our name and also that we build websites that will help increase business. Typically someone who is having a good streak, or doing really well at something is considered to be "on fire". So we took all of that and come up with "Ignite Your Site­™".

There are companies out there that specialize in slogan development. There are also freelancers that you can hire temporarily to help bring in some fresh, creative ideas.

What do we do once we have a slogan?
Very simply, start using it everywhere. Put it on your packaging if you have it, your business cards, your stationary, etc. Make sure everyone in your office knows what the slogan is, and knows the reasoning behind it. It's important to have company buy-in with the slogan. You certainly don't want one of your employees on the phone telling someone about the slogan and then snickering about it with them.

Your slogan can and should become synonymous with everything your company does. Are you attending a trade show, or hosting an event? Your slogan should be incorporated as much as possible (without going overboard).

Remember: A slogan can be like a salesperson, the more people know it the more it will help sell your products/services.

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Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization