Standing Out from the Crowd
I've recently been reading a book entitled "The Big Moo", odd name but very good read. The book is all about being remarkable, not just ordinary or good, but truly remarkable. It is actually a collection of thoughts/ideas/stories from some very powerful and successful business people.
So how do I make my website stand out from the crowd?
There are many ways, you just have to put the same energy you had when starting the company into differentiating your company. It's not good enough anymore do just do sales, or specials, you have to really connect with your clients. You have to make them feel like they are getting more then just a product or service they are getting an experience.
The internet has made everything easy to get and at the cheapest price, but yet there are still people selling things for top dollar. How is this possible? Well more then likely they are not selling on price but rather something even less tangible. Perhaps they are selling on the craftsmanship, the quality, the durability, the personal service, etc. Whatever it is, they know they have it and they cherish it, and therefore draw in the customers.
Where do I start?
Where ever you feel you can be most inspired to be creative. Take a day off, go on a company trip, have a brainstorming session. Whatever it is that you do doesn't matter as long as you are thinking differently then you normally do and you are seeing things in a new light. It's easy to become stagnant and run the same rat-race every day, but it takes a true innovator to really break the mold once in a while.
Do I have to do it on my own?
Are you kidding? Absolutely not, bring as many people as you need. Other people will help you to realize things you never saw or thought of before. The best people to have around are people that you know do things differently then you. These people will let you see another angle that was always there but just never calling out to you.
Start today, take some time to brainstorm, or have a company lunch where everyone shares a thought about what they would like to do with the company. You'll be surprised with what you might discover from your very own employees.
Remember: It's not about gimmicks, it's about connections. Connect with your clients like no-one else is.
So how do I make my website stand out from the crowd?
There are many ways, you just have to put the same energy you had when starting the company into differentiating your company. It's not good enough anymore do just do sales, or specials, you have to really connect with your clients. You have to make them feel like they are getting more then just a product or service they are getting an experience.
The internet has made everything easy to get and at the cheapest price, but yet there are still people selling things for top dollar. How is this possible? Well more then likely they are not selling on price but rather something even less tangible. Perhaps they are selling on the craftsmanship, the quality, the durability, the personal service, etc. Whatever it is, they know they have it and they cherish it, and therefore draw in the customers.
Where do I start?
Where ever you feel you can be most inspired to be creative. Take a day off, go on a company trip, have a brainstorming session. Whatever it is that you do doesn't matter as long as you are thinking differently then you normally do and you are seeing things in a new light. It's easy to become stagnant and run the same rat-race every day, but it takes a true innovator to really break the mold once in a while.
Do I have to do it on my own?
Are you kidding? Absolutely not, bring as many people as you need. Other people will help you to realize things you never saw or thought of before. The best people to have around are people that you know do things differently then you. These people will let you see another angle that was always there but just never calling out to you.
Start today, take some time to brainstorm, or have a company lunch where everyone shares a thought about what they would like to do with the company. You'll be surprised with what you might discover from your very own employees.
Remember: It's not about gimmicks, it's about connections. Connect with your clients like no-one else is.
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Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
Labels: differentiate, marketing, small business
posted by Ignite Media LLC at
Monday, June 09, 2008
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