Should we hire an Inhouse SEO/M or Outsource?

Choosing whether or not to go with an in-house or outsourced SEO/M can be somewhat agonizing for many companies. There are many things to consider when going with either option, and each has its own set of pros and cons. And believe it or not, just because we offer these services here at Ignite Media, we don’t always believer outsourcing is the right choice.

In-House SEO/M
The biggest thing to consider when thinking about bringing your internet marketing in-house is not how much it will cost, but rather how many people you will need. The immediate thought might be that only one person is needed, and in some cases that might be correct. However, for larger companies you may need an internet marketing team. Not every SEO/M is good at all phases of the marketing.

The challenge with finding the right person(s) is knowing enough to know whether they will be effective for your company. This can be tough because most likely the reason you need an SEO/M is because you don’t know enough about this subject.

Outsourcing SEO/M
This should also should to be completely decided on price. You need to make sure that the company you are going to use will really give your company the best possible change to gain more traffic to your website. As we all know, more traffic means more chance for conversions.

It’s not always easy to tell the difference between each SEO/M company, but the biggest sign will be if you go to them and say you want this to happen they come back to you and say ok but you really should be doing this or that. You don’t want a company that is just going to do what you tell them you want, after all they are supposed to be the experts here right? You wouldn't go to your accountant and tell them how they would best do their job on your account would you?

How do we decide?
Unfortunately there is no easy answer, but if you do your homework and you carefully consider your options you should be ok. Don’t be afraid to get on some SEO forums and ask them if the have heard of the companies you are considering or what questions you might want to ask a possible in-house candidate.

Remember: Don’t be afraid to change companies or employees if they aren't taking you in the right direction.

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Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization