Quality first.
It seems that today people are most concerned with being found in the search engines, and getting the highest ranking possible. The problem that I have noticed though, is that the site that they want to send thousands of visitors to is second rate at best. I don't mean the design, although a good design doesn't hurt, I mean the quality of the content.
The internet was founded and created to share information. People seem to have forgotten this over the course of the years. Information is what the entire internet is made up of and quality information will stand the test of time.
Think for a minute about Microsoft. Imagine they built their website with very little information and took very little time to get quality content on their website. Do you think that developers would even consider going their again in the future? Probably not. Your website should be thought of in the same way. What is the point in sending visitors to a site with poor or no information?
Stop and ask yourself, after you have the first draft of your website, whether you would stay at a site like yours. Be critical because you can be sure that your website visitors are going to be. Don't be afraid to say "this is crap, we need to start over". A website is more then just some text on a page with your phone number. A website is a sales person, a point of reference and the image that you are portraying about your company.
Remember, if you are going to take the time to drive the horse to water, you better make sure the water is there.
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Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
The internet was founded and created to share information. People seem to have forgotten this over the course of the years. Information is what the entire internet is made up of and quality information will stand the test of time.
Think for a minute about Microsoft. Imagine they built their website with very little information and took very little time to get quality content on their website. Do you think that developers would even consider going their again in the future? Probably not. Your website should be thought of in the same way. What is the point in sending visitors to a site with poor or no information?
Stop and ask yourself, after you have the first draft of your website, whether you would stay at a site like yours. Be critical because you can be sure that your website visitors are going to be. Don't be afraid to say "this is crap, we need to start over". A website is more then just some text on a page with your phone number. A website is a sales person, a point of reference and the image that you are portraying about your company.
Remember, if you are going to take the time to drive the horse to water, you better make sure the water is there.
--------------
Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
Labels: internet marketing, web site design
posted by Ignite Media LLC at
Thursday, May 01, 2008
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