Content is King. But who's job is it to get the content?
We have all heard the saying that "Content is King" when it comes to building a website and marketing it for the search engines. It makes perfect sense, the search engines index content and if you have more content on your site then you have a better chance of showing up for specific terms/phrases. But who's job should it be to get that content together?
I believe it should be a joint effort from someone that works for the company and the optimziation/marketing company that has been hired. This approach will ensure that you are building content that is relevant to the company at hand. Yes content is king, but relevant content is the supreme ruler!
Why a joint effort?
Who knows more about your business then people who work for you? Yes a search engine marketer should be able to pull information and learn about your company, but they still will not know everything. An employee can tell the search engine marketer what differntiates you from your competitor, a new product/service that is coming down the line, the largest segment of your business, and so much more. Why leave it to the search engine marketer to guess at these things when you could have more impactful content by providing them with this information?
Once that information is given to the search engine marketer then they can work their magic. They should be able to sell that product/service, and make it interesting to read about. They should be able to create keyword/phrase specific pages and sections of the website.
Remember, good content is only as good as the source from which it came. If you leave it all up to your search engine marketing company you may not be as happy as you would be if you worked with them to build out that content.
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Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
I believe it should be a joint effort from someone that works for the company and the optimziation/marketing company that has been hired. This approach will ensure that you are building content that is relevant to the company at hand. Yes content is king, but relevant content is the supreme ruler!
Why a joint effort?
Who knows more about your business then people who work for you? Yes a search engine marketer should be able to pull information and learn about your company, but they still will not know everything. An employee can tell the search engine marketer what differntiates you from your competitor, a new product/service that is coming down the line, the largest segment of your business, and so much more. Why leave it to the search engine marketer to guess at these things when you could have more impactful content by providing them with this information?
Once that information is given to the search engine marketer then they can work their magic. They should be able to sell that product/service, and make it interesting to read about. They should be able to create keyword/phrase specific pages and sections of the website.
Remember, good content is only as good as the source from which it came. If you leave it all up to your search engine marketing company you may not be as happy as you would be if you worked with them to build out that content.
--------------
Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
Labels: copy writing, internet marketing, marketing, seo
posted by Ignite Media LLC at
Thursday, April 03, 2008
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