Survey Your Customers
I recently was speaking with a friend who works for a large marketing agency. She was telling me about how the company is very proactive about getting customers/clients feedback on the projects the company just completed for them. What a great concept, asking your customers before they have the chance to tell someone else!
What makes this approach so great? Well for starters you are getting first hand information from your clients on what they thought of how the project went. This allows the company to make an immediate change if necessary. All too often I find that companies wait until they hear a client had a bad experience from someone who overheard them, or who the client complained to. Why not give them a sounding board, especially one that you will hear?
How can we survey our customers?
It really isn't that hard. A simple postcard sized questionnaire/survey will do that trick. A few well thought out questions will get you some really good feedback. Keep the questions short and to the point, and make sure they will get you information that will be useful to evaluate.
Another approach is to try doing an auto emailing when a job is complete. The email can have a link/links to an area of your website that has a short survey. This can be even more useful then a hand written survey because the data is already electronic as soon as the person is done with the questionnaire.
There are a variety of different approaches you can take. The point is, do something! Getting feedback from your clients is vital to ensuring that your company will continue to grow. You cannot fix what you do not know is broken, and you will never know its broken unless someone tells you.
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Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
What makes this approach so great? Well for starters you are getting first hand information from your clients on what they thought of how the project went. This allows the company to make an immediate change if necessary. All too often I find that companies wait until they hear a client had a bad experience from someone who overheard them, or who the client complained to. Why not give them a sounding board, especially one that you will hear?
How can we survey our customers?
It really isn't that hard. A simple postcard sized questionnaire/survey will do that trick. A few well thought out questions will get you some really good feedback. Keep the questions short and to the point, and make sure they will get you information that will be useful to evaluate.
Another approach is to try doing an auto emailing when a job is complete. The email can have a link/links to an area of your website that has a short survey. This can be even more useful then a hand written survey because the data is already electronic as soon as the person is done with the questionnaire.
There are a variety of different approaches you can take. The point is, do something! Getting feedback from your clients is vital to ensuring that your company will continue to grow. You cannot fix what you do not know is broken, and you will never know its broken unless someone tells you.
--------------
Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
Labels: differentiate, marketing, tips
posted by Ignite Media LLC at
Monday, March 17, 2008
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