Differentiate Your Business
Make your business stand out from the crowd. Something every business owner knows they have to do, but most are not clear on how they can do it. It is easy to get stuck in the "bubble" of your industry and not see where your company can stand out from your competitors.
The answer can be as simple as a return policy or a shipping method that no one else in your field offers. Sometimes the smallest of things can mean a lot to the customer who is buying your goods or services. Free shipping is probably one of the most common ways to attract customers, but it certainly is not the only way.
A small baby equipment rental business in Canada (www.tinytravellers.ca) was recently discussing ways in which they can really give their clients that added value and get them to rent again. It didn't take long before the ideas started to take on a life of their own. Something as simple as giving a free gift with every rental such as a baby bib with their logo on it, or a child's toy again with their logo on it. For the small expense of printing these speciality items they will get some great reaction and most likely a large referral program by word of mouth (the best type of referral!).
You are probably thinking that it is easy to think of something for a baby website, but it can be that easy for any business. It just requires thinking about every part of your business, from the minute you say hello to that potential customer to the minute you get the final check for the product/service they purchased. Are there areas you should be giving out discount cards if something doesn't go right? Would a personal letter for each product shipped out give your customer a reason to speak highly about your business? There are thousands of things that can be done with any business.
A business that is looking to grow will do whatever it takes to get ahead. Sometimes that requires taking a step back and looking at the big picture. You can make your mark you just need to find a way to separate yourself from the crowd.
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Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
The answer can be as simple as a return policy or a shipping method that no one else in your field offers. Sometimes the smallest of things can mean a lot to the customer who is buying your goods or services. Free shipping is probably one of the most common ways to attract customers, but it certainly is not the only way.
A small baby equipment rental business in Canada (www.tinytravellers.ca) was recently discussing ways in which they can really give their clients that added value and get them to rent again. It didn't take long before the ideas started to take on a life of their own. Something as simple as giving a free gift with every rental such as a baby bib with their logo on it, or a child's toy again with their logo on it. For the small expense of printing these speciality items they will get some great reaction and most likely a large referral program by word of mouth (the best type of referral!).
You are probably thinking that it is easy to think of something for a baby website, but it can be that easy for any business. It just requires thinking about every part of your business, from the minute you say hello to that potential customer to the minute you get the final check for the product/service they purchased. Are there areas you should be giving out discount cards if something doesn't go right? Would a personal letter for each product shipped out give your customer a reason to speak highly about your business? There are thousands of things that can be done with any business.
A business that is looking to grow will do whatever it takes to get ahead. Sometimes that requires taking a step back and looking at the big picture. You can make your mark you just need to find a way to separate yourself from the crowd.
--------------
Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
Labels: differentiate, marketing, small business, tips
posted by Ignite Media LLC at
Thursday, March 06, 2008
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