Know Your Own Website

Have you ever been on a website, called up the company and asked them where something is? Or have you ever emailed a company because you couldn't find what you needed on their website, only to have them email you back and say "look on our website"?

Many times companies are not using or looking at their own website and therefore don't know what is there and what isn't. This can be incredibly frustrating from a customers view point. You need to know what you are putting out there for people to see and read.

There should be a system in place to have your website reviewed on a regular basis by as many people in the company as possible. This will ensure that all the information is there and it is in the right place. The ideal people to do this are the customer service people who are answering the phones, they know what people want and can tell management that something is missing and needs to be added.

You certainly would not put out a catalog before you reviewed and proofed it, so why would you not look at your website is available to anyone with an internet connection?

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Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization