The Budget is Tight, Should Marketing Stop?
Are you crazy? NO, marketing should increase! That's right, you should be marketing your company more then ever. People still need your services/products, but they just might not need as much of your services/products. That just means you have to find more people to buy from you then you did when times were good.
This is probably one of the biggest mistakes that companies make. They know they have to cut spending but they tend to look in the wrong direction. Marketing is what gets you new business and clients you may not have reached before. Marketing is what will keep your name fresh in the eyes of your existing clients.
You don't have to to crazy and spend way over your budgeted amount but you certainly should spend what your budget allows for. Get a new ad in a magazine, start up that PPC campaign, build that new section of your website, start that new email marketing campaign, and more. Let people know that you are out there.
How does this help me in the long run?
So now that you have decided marketing during the slow times is a good idea, you can look at what it will do for you down the road. When the economy starts to lift you will be that much further ahead of the competition (or what is left of your competition). With your continued marketing efforts you will most likely pick up new business and when your existing customers are ready to start spending more you will already have shown them that you are still around.
It may not be easy, and it may seem like an extra cost that you could save on right now, but if done right, marketing during the slow times can insure that your company goes on to do well during the good times.
--------------
Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
This is probably one of the biggest mistakes that companies make. They know they have to cut spending but they tend to look in the wrong direction. Marketing is what gets you new business and clients you may not have reached before. Marketing is what will keep your name fresh in the eyes of your existing clients.
You don't have to to crazy and spend way over your budgeted amount but you certainly should spend what your budget allows for. Get a new ad in a magazine, start up that PPC campaign, build that new section of your website, start that new email marketing campaign, and more. Let people know that you are out there.
How does this help me in the long run?
So now that you have decided marketing during the slow times is a good idea, you can look at what it will do for you down the road. When the economy starts to lift you will be that much further ahead of the competition (or what is left of your competition). With your continued marketing efforts you will most likely pick up new business and when your existing customers are ready to start spending more you will already have shown them that you are still around.
It may not be easy, and it may seem like an extra cost that you could save on right now, but if done right, marketing during the slow times can insure that your company goes on to do well during the good times.
--------------
Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
Labels: marketing, small business, tips
posted by Ignite Media LLC at
Monday, March 10, 2008
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