Email Blasts - Do they work?
Email blasts are usually thought of in one of two ways. 1) A great marketing approach that is easy to implement and measure results or 2) Spam that people think of as a headache!
Sure, email blasts are certainly both of these things, but you ideally want people to think of your email blast as the first not the second. Done correctly email blasts can keep your customers informed and help increase business while not annoying them.
5 suggestions to keep in mind when sending an email blast:
1) Short and sweet:
Email blasts should not be filled with text about your company or anything else for that matter. They should be straight forward and to the point of the special or deal that you are pushing at that time.
2) Use a service:
DO NOT try sending out an email blast from Outlook or another email program on your own machine. Typically when you are sending out email blasts they are to more then 10 or 20 people and this can be caught in spam if not done correctly. Services such as Constant Contact are great for sending them
3) Light on the graphics:
With spam filters checking very little bit of an email these days you don't want to leave any room for error here. Images can be good, but should be used sparingly with an email. You also do not want to rely on the image being your entire message. Text is best with email, images should only be used to support, not to convey!
4) Stick to one or two offerings:
Don't fill your email with tons of savings and offerings. One or two really good specials will be more appealing. This way the email is focused and you can even segment your customers to those who have bought this type of item before.
5) Follow the Can Spam Act:
Using a service as mentioned above will most likely keep you in compliance with this act. You have to make sure people have the option to OPT-OUT and that they wanted the email to begin with. You will usually see a better response with people who wanted your email anyway.
There are certainly more things you can think about when sending an email blast, but these should get you going in the right direction.
Remember, think of how you receive emails and what you open and what you don't.
--------------
Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
Sure, email blasts are certainly both of these things, but you ideally want people to think of your email blast as the first not the second. Done correctly email blasts can keep your customers informed and help increase business while not annoying them.
5 suggestions to keep in mind when sending an email blast:
1) Short and sweet:
Email blasts should not be filled with text about your company or anything else for that matter. They should be straight forward and to the point of the special or deal that you are pushing at that time.
2) Use a service:
DO NOT try sending out an email blast from Outlook or another email program on your own machine. Typically when you are sending out email blasts they are to more then 10 or 20 people and this can be caught in spam if not done correctly. Services such as Constant Contact are great for sending them
3) Light on the graphics:
With spam filters checking very little bit of an email these days you don't want to leave any room for error here. Images can be good, but should be used sparingly with an email. You also do not want to rely on the image being your entire message. Text is best with email, images should only be used to support, not to convey!
4) Stick to one or two offerings:
Don't fill your email with tons of savings and offerings. One or two really good specials will be more appealing. This way the email is focused and you can even segment your customers to those who have bought this type of item before.
5) Follow the Can Spam Act:
Using a service as mentioned above will most likely keep you in compliance with this act. You have to make sure people have the option to OPT-OUT and that they wanted the email to begin with. You will usually see a better response with people who wanted your email anyway.
There are certainly more things you can think about when sending an email blast, but these should get you going in the right direction.
Remember, think of how you receive emails and what you open and what you don't.
--------------
Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
Labels: email blasts, email marketing, marketing, tips
posted by Ignite Media LLC at
Thursday, April 17, 2008
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