Is a blog right for my site?
Blogging over the years has become more and more popular and businesses are starting to wonder if they should be in on the "trend". There are many interesting and informative blogs out there, but there are just as many uninteresting and, dare I say, useless blogs out there. You want to be sure you are one of the interesting and/or informative blogs.
You also want to be sure you have the time to dedicate to a blog. It's not an 8 hour a day project, but it does take some time and a regular routine. Blogging needs to be done on a set schedule, ideally 2 to 3 times a week or more. People who subscribe to blogs want to be updated regularly and they will move on to the next one if you are constantly delayed or not posting at all.
Many companies think that they are not in an industry where a blog would be useful, but this is where thinking outside the box will come in handy. Take for example a company that does fish hooks. This is their sole business and they make every type and style of fish hook, but nothing else. At first you would think that a blog for this would quickly become dry and the writer would run out of things to blog about. Who says you have to only write about fish-hooks? Your blog can be about anything to do with your industry, just because this company only makes fish hooks doesn't mean they don't know anything else about fishing.
That same company could have a post about the top 10 spots they love to fish, or the fish you will find in their local area. You need fish hooks to fish and you'll likely want to know where to go fishing so it all ties in. You could even write about local fishing events or fishing excursions that you and your employees have gone to or on.
Now there is a limit to how far outside the box you want to go. For example you wouldn't want to start writing about the car show or the local town fair, as this might annoy some readers. You want to be sure you can always relate your story back to your main idea which in this case is fishing and your fish hooks.
A blog might not be right for everyone, but anyone who is interested and can set aside the time on a regular basis should give it a shot. Just remember, always think of your readers and how it relates back to the purpose of your blog.
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Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
You also want to be sure you have the time to dedicate to a blog. It's not an 8 hour a day project, but it does take some time and a regular routine. Blogging needs to be done on a set schedule, ideally 2 to 3 times a week or more. People who subscribe to blogs want to be updated regularly and they will move on to the next one if you are constantly delayed or not posting at all.
Many companies think that they are not in an industry where a blog would be useful, but this is where thinking outside the box will come in handy. Take for example a company that does fish hooks. This is their sole business and they make every type and style of fish hook, but nothing else. At first you would think that a blog for this would quickly become dry and the writer would run out of things to blog about. Who says you have to only write about fish-hooks? Your blog can be about anything to do with your industry, just because this company only makes fish hooks doesn't mean they don't know anything else about fishing.
That same company could have a post about the top 10 spots they love to fish, or the fish you will find in their local area. You need fish hooks to fish and you'll likely want to know where to go fishing so it all ties in. You could even write about local fishing events or fishing excursions that you and your employees have gone to or on.
Now there is a limit to how far outside the box you want to go. For example you wouldn't want to start writing about the car show or the local town fair, as this might annoy some readers. You want to be sure you can always relate your story back to your main idea which in this case is fishing and your fish hooks.
A blog might not be right for everyone, but anyone who is interested and can set aside the time on a regular basis should give it a shot. Just remember, always think of your readers and how it relates back to the purpose of your blog.
--------------
Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
Labels: internet marketing, tips
posted by Ignite Media LLC at
Monday, April 21, 2008
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