Should I build multiple websites to attract more customers?

Many people are under the impression that building out several websites for the same product/service will give them a better chance on the search engines. They think that even if the sites have the same content, there are more of them for the search engines to find and in turn they can get more listings. Unfortunately this is rarely the case.

The search engines are looking for sites with unique and authoritative content. When they find several sites that are the same they will most likely either list only one of the sites and/or none of the sites, or list all of them but deep within the search results. So you have effectively devalued your sites, which is exactly what you were trying not to do.

Build "IT" and they will come
The saying is not "Build them and they will come", or "Build many and they will come", it's Build IT and they will come. That's right, build one very well written, well constructed website that concentrates on gaining as many authoritative inbound links as possible. It may take some time to gain the traffic you are looking for, but this approach will always win out in the long run.

Link building is better for one
Another drawback to building many websites for the same service/product is that when you start acquiring inbound links, what site do you point them to? You'll be hard pressed to find authoritative sites that will link to all of your websites if they are all the same thing. They know the value of the link they are giving you and they want to be sure they won't see any backlash from sending people your way.

How do I keep up with it all
One last thing that you should consider is that having multiple websites means you have to keep up with multiple websites. That price change for all your products now has to be done in more than one place. That new product that is coming out next month has to be added to all your sites. After a while this could prove to be a pretty daunting and annoying task. One site, means one update, one addition and better quality control.

Remember: More isn't always better.

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Ignite MediaLLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization