How do I get my keywords into my content?

One of the biggest problems I've come across in this field is that too many times people are more concerned with making sure they have a specific keyword/phrase in their site then they are about what the content is really saying. They want to get that word/phrase in there as many times as possible without looking spammy and they could care less how well the content is put together.

The problem with this approach, other than the fact that it makes for very hard to read copy, is that you are focusing on a very small percentage of your potential traffic. Not everyone uses the word/phrase that you have chosen. Sure the keyword research shows that a good majority of the people searching for your product/service will use that phrase, but what about the rest? You certainly don't want to blow off potential visitors.

Write for your clients - not at them
When you are putting the copy together for your site you want to first write it the way you would if you were writing a letter directly to a new customer. Forget about getting certain words/phrases in there; just make sure your message is clear and to the point. Once you've done this then you can go back and see where it's appropriate to substitute one word/phrase for another. Once you've done that go back and read what you've just written to make sure it still is clear and to the point. You should be able to hand that to anyone have them read it and they should be able to explain back to you in their own words exactly what you were talking about; if they can't do that than its back to the drawing board.

Write to educate then to sell
You have to remember, the reason the internet was created was for a means to share information and research. People still use the internet to educate themselves and research what they ultimately want to purchase. When you are writing your copy remember that you want to be sure to give them enough information to make an informed decision and then you want to pitch them the sale. You can't expect that someone will buy from you just because you are selling what they want.

Remember: Copy is the foundation; if it's cracked the whole thing will come tumbling down one day.

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Ignite Media LLC, Ignite Your Site™
http://www.ignite-media.com/
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