Summer Slowdown Leads to Fall Pickup...

Many companies see a slowdown in orders, production, etc during the summer months. It is typically the time of year when people take extended vacations, plants close and companies are working shorter days. Who wants to think about the fall during this time?

You should! That's right, you need to think about the fall during this time. Marketing now is the perfect time to grab those customers that will start turning up the pace come fall. Make sure you are the one they remember when they need what you do. Don't be left in someone elses dust because you decided to slow down everything during the summer.

How do I market to them now?
Anyway you can really! Send them an email blast, mail out postcards, put a special on your website. Anything and everything you can think of would be a good idea. How about a special promotion where if they order by August 31st they get a special discount? This helps get orders in for the summer as well as increasing production for the fall. People love to save money and if you give them savings they will most likely respond well to them.

Don't let the summer slip away.
Now is the time to act, not tomorrow, not next month. The summer goes by very quickly so you don't want to be standing there on September 1st wondering where all your orders are. Also, don't panic if you don't hear a response right away, it is the summer after all and they may call in September asking if they can get that deal - go ahead, give it to them, what do you have to lose but the customer if you don't!

Remember: The early bird gets the worm - it's not just a clever cliche.

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