A saturated market, is it worth it to get in?

Most people would immediately tell you to stay away from a saturated market. There is usually very little room for profit, and the daily grind of trying to compete for every dollar can get tiring. You also have to be very creative in your marketing and always try to stay one step ahead of your competitors. However, if you have a unique angle or niche within that market, why not go for it?

A niche within a niche
Lets say for a minute that you are about to get into the computer market. This is a very tough industry as most of the big players dominate the field and it leaves very little room for anyone else to make headway. But what if you had a niche within this arena? Your first niche might be that you only sell laptops, so that cuts your competition down a bit. Now the real fun starts. Your niche within a niche for laptops could be "biodegradable packing and refurbished machines". You now can play up the going green concept and let people feel good about buying from you.

Your service can outweigh your product
Many people think that it's all about marketing the product. If the customer doesn't know about every detail and each product you sell, how else are they going to chose you? Well, there are times when the product comes second, and the service or extra care is what really makes the sale. For example the biodegradable packaging mentioned above could be the most important thing to someone who is extremely environmentally aware. They know they can get a laptop from just about a million places, but you offer something that others don't, peace of mind when it comes to the earth.

Bring on the competition
So the next time you or someone else is thinking about getting into a so called "saturated market", consider what you or they will need to do to differentiate the company. Sometimes it can be as simple as your packaging other times it might need to be something radically different. Each market and company is different and thinking outside the box is always helpful.

Remember: Everyone has products or services, you need to have a differentiator.

--------------
Ignite MediaLLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization