Does your marketing message POP?
It's not enough to just say "we're the best", or "your leading supplier" anymore. Sure those statements make you seem like the authority but what company isn't saying that? You need to make your message bold, and different. You want people to say "oh that's clever" or "cool, you've got my attention".
How do I make my marketing message POP?
It's time to start thinking a little outside the box. Think of the most unique thing about your company, product, service etc. Now take that a start to think of ways in which you could slightly embellish that. We're not talking about totally exaggerating, but a slight expansion of the facts is fine. For example if you sell green products and the most unique thing is that you sell them from a solar powered house, why not use "Buy from a the first solar powered store, and be truly green!". OK, so you aren't really sure if you are the first, but who else is going to know? You don't necessarily have to be the first person to do something, you just have to be the first person to say you are doing it.
Should I concentrate on just one marketing message?
At first I would say start with one and target the market that fits that message. Once you have your feet wet and have a better idea of how to make a more powerful message then you can create one for each target market or segment. So if you are selling green products you might target one message at the residential user, while targeting another message at the janitorial industry.
Do I have to hire a marketing team to figure out the right marketing message?
NO! I know this may sound odd coming from a company that does online marketing, but in the economy we are in I think it's important to save where you can. Marketing messages are nothing more then brain storming and good ideas. Gather some or all of your staff and setup a brainstorming session. Explain what the goal is, who the target market is and then start writing down every idea (even the ones that might seem silly) that comes up. Usually a large white-board works so people can start seeing the ideas and spinning off new ideas based on what they see.
Remember: Marketing isn't about being the best, it's more about being the most clever!
--------------
Ignite MediaLLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
Website Packages Now Available!
How do I make my marketing message POP?
It's time to start thinking a little outside the box. Think of the most unique thing about your company, product, service etc. Now take that a start to think of ways in which you could slightly embellish that. We're not talking about totally exaggerating, but a slight expansion of the facts is fine. For example if you sell green products and the most unique thing is that you sell them from a solar powered house, why not use "Buy from a the first solar powered store, and be truly green!". OK, so you aren't really sure if you are the first, but who else is going to know? You don't necessarily have to be the first person to do something, you just have to be the first person to say you are doing it.
Should I concentrate on just one marketing message?
At first I would say start with one and target the market that fits that message. Once you have your feet wet and have a better idea of how to make a more powerful message then you can create one for each target market or segment. So if you are selling green products you might target one message at the residential user, while targeting another message at the janitorial industry.
Do I have to hire a marketing team to figure out the right marketing message?
NO! I know this may sound odd coming from a company that does online marketing, but in the economy we are in I think it's important to save where you can. Marketing messages are nothing more then brain storming and good ideas. Gather some or all of your staff and setup a brainstorming session. Explain what the goal is, who the target market is and then start writing down every idea (even the ones that might seem silly) that comes up. Usually a large white-board works so people can start seeing the ideas and spinning off new ideas based on what they see.
Remember: Marketing isn't about being the best, it's more about being the most clever!
--------------
Ignite MediaLLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
Website Packages Now Available!
Labels: internet marketing, marketing, small business
posted by Ignite Media LLC at
Friday, March 13, 2009
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