Set Goals for Your Website...
Everyday we set goals for all kinds of things regarding our business. We set sales goals, production goals, employee goals, management goals, etc. The one place that people seem to leave out is their website. Why not set a goal for your website? It's known as the 24/7 salesman after all.
What type of goal would I set for a website?
It could be anything really. Perhaps your site is an ecommerce site, then a financial goal might be appropriate. For example by March 1 of 2009 you want the site to generate 1000 orders (or more if you are a larger company with more traffic). If your site is more informational and less sales oriented then set a conversion goal. For example by March 1 of 2009 you want to get 50 new sales leads (conversions).
Setting goals for your website makes it even more a part of your everyday business. It makes you realize that you have to treat your website like you would any other employee. If it's under performing things need to be adjusted. If it's just not working out it gets fired and a new one replaces it. The best part is, if it's working well you don't need to give it a bonus or increase it's salary, you just make sure you keep paying attention to it.
How do I set these goals for my website?
The best place to start is in the past. What did your website do for you last year or last month? Figure out as much statistical information about the past performance of your website as you can and set goals from there. Remember to be realistic about it though. If your website only brought in 5 sales leads last month, setting a goal for 25 leads might be a bit of a stretch. It would be much better to set the goal at 8 or 10 for this month and if you go over it's just an added perk.
The point of these goals is not to set the bar so high it's unreachable, but rather to hit your goals as often as possible. You also don't want to set the bar too low, then it just becomes something to check off each time. Each of these smaller goals should lead to a much larger end of the year or quarter goal as well. By setting the smaller goals you then won't feel overwhelmed by putting one very large goal on the board that just seems daunting to hit.
When should I start my goals?
Yesterday! OK, so that's not possible, but you should start planning and setting your goals as soon as possible. The longer you wait the harder it is going to be to reach your goals. Remember, don't try to tackle everything at once either. Start with one part of your site, or one area of your business and only after you've reached a few of those goals start going after other areas.
Remember: Your website is like an employee, some work and some don't, don't hold on to the dead weight.
--------------
Ignite MediaLLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
What type of goal would I set for a website?
It could be anything really. Perhaps your site is an ecommerce site, then a financial goal might be appropriate. For example by March 1 of 2009 you want the site to generate 1000 orders (or more if you are a larger company with more traffic). If your site is more informational and less sales oriented then set a conversion goal. For example by March 1 of 2009 you want to get 50 new sales leads (conversions).
Setting goals for your website makes it even more a part of your everyday business. It makes you realize that you have to treat your website like you would any other employee. If it's under performing things need to be adjusted. If it's just not working out it gets fired and a new one replaces it. The best part is, if it's working well you don't need to give it a bonus or increase it's salary, you just make sure you keep paying attention to it.
How do I set these goals for my website?
The best place to start is in the past. What did your website do for you last year or last month? Figure out as much statistical information about the past performance of your website as you can and set goals from there. Remember to be realistic about it though. If your website only brought in 5 sales leads last month, setting a goal for 25 leads might be a bit of a stretch. It would be much better to set the goal at 8 or 10 for this month and if you go over it's just an added perk.
The point of these goals is not to set the bar so high it's unreachable, but rather to hit your goals as often as possible. You also don't want to set the bar too low, then it just becomes something to check off each time. Each of these smaller goals should lead to a much larger end of the year or quarter goal as well. By setting the smaller goals you then won't feel overwhelmed by putting one very large goal on the board that just seems daunting to hit.
When should I start my goals?
Yesterday! OK, so that's not possible, but you should start planning and setting your goals as soon as possible. The longer you wait the harder it is going to be to reach your goals. Remember, don't try to tackle everything at once either. Start with one part of your site, or one area of your business and only after you've reached a few of those goals start going after other areas.
Remember: Your website is like an employee, some work and some don't, don't hold on to the dead weight.
--------------
Ignite MediaLLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization
Labels: small business, tips
posted by Ignite Media LLC at
Monday, January 05, 2009
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