A Question A Day - Will Bring Visitors?

How many times have you gone to a search engine and typed in a question? I know I do it all the time. The search engines have almost become like a "customer service representative" for the internet. You type your question and they come back with a list of places that might work for you. So why not use this to your advantage on your own website?

Become the answer they are looking for:
Why not create pages based around different questions. For example if you own a website that sells clothes for children and in your brick-and-mortar store you hear the question "What does 2T and 3T really mean in terms of size", why not create a page explaining the T system of sizing? You've now answered not only your existing customers questions but you have the chance of being found by people who may never have heard of you before.

What if I can't think of the questions:
Without a doubt there are questions in your industry, it's just a matter of finding the most valuable ones to be answered. There are new tools being offered by some companies such as WordTracker that allow you to see some of the questions people have typed into the search engines. This is extremely helpful because these questions were actually asked on a search engine, not something made-up, or guessed at. Take a few of these and there you go, some new content to add to the site.

Do I just add the pages, where do they go?
The best place to put these pages would be in a support area of your site. Even if you have to create one and it looks small at first, over time it will grow. One section could be commonly asked questions, another could be white paper downloads on your products, etc. Creating a section like this on your site is giving your visitors a resource to keep coming back to and to tell other people about. They don't have to buy anything to browse it and feel like they are getting the world.

Remember: Sometimes it's about answering the question before providing the need.

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Ignite MediaLLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization