Pay Per Click - Is it right for me?

I'm often presented with the question "Is Pay-Per-Click really worth it?". Surprisingly the answer is both yes and no (it's never easy is it?!!).

Why is it both you may ask? Well for the simple reason that depending on what you are referring to, it may or may not be worth the time, cost, effort, etc. Lets take for instance a highly popular term like cars. Lets say you are the number one car distributor in your area. I would say in this case, it may be worth it to use PPC to come up when people search for general terms like car dealership, new cars, cars for sale, best cars, used cars, and more. The reason being, those are typically highly competitive terms and would be extremely hard to get natural rankings for with the top 2-3 pages. So using PPC will allow you the opportunity to have a presence closer to the top of the search engines (depending on your budget of course!).

On the other hand if you are trying to be visible for a phrase such as "used red corvettes in dayton", you may stand a very good chance of being found close to the top of the search results. Why? Well if you do the simple process of adding a couple of pages about "used red corvettes in dayton" and the years you carry, you most likely will have no problem showing up under this term in the top search engines, without having to pay. That's right I said without having to pay.

Pay per click is a highly effective tool when used appropriately and in conjunction with a well planned, and thought out natural search engine campaign. It takes a little time and evaluation of results to perfect your campaigns, but it will be well worth the effort in the end.

Remember: Think. Plan. Promote.

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