Remembering the people!

I recently read a really good blog post over at SEOMoz entitled "Social Media is People". The post was written by 'feedthebot', who is pretty active at SEOMoz and who's writing style is fun and easy to read and understand.

The whole point of the post is to remind people that at the end of the day any marketing efforts, especially social media marketing in this case, is not about what you have where and how many but rather who you know and how you can reach out to those you do not know yet. The people, real true life, flesh and blood people are the reason we build websites and communities, not to obtain tons of links.

As marketers and business owners we often forget what the true objective is, and are always trying to keep up with our competition. We're so worried about being on this directory and that directory and having this new thing added to our site and that other thing taken off that we lose sight of what is really important - THE PEOPLE!

I encourage you to read this post by 'feedthebot' and really take to heart what he is saying. We have to start thinking about who we want at our site and how we can get our name and site information in front of them, rather than just worrying about being on various sites and hoping that the right people see it.

Remember: Going back to the basics isn't always a bad thing.

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Ignite MediaLLC, Ignite Your Site™
http://www.ignite-media.com/
Website Design & Development eCommerce Development Search Engine Optimization