<%@LANGUAGE="VBSCRIPT" CODEPAGE="65001"%> Ignite Your Site: Just because you own the business, does that mean you should run it?

Monday, March 2, 2009

Just because you own the business, does that mean you should run it?

I often think to myself, why are there so many businesses that just can't seem to grow? What makes some businesses successful and what makes others simply fail, or stay stagnant? Then it hit me, maybe it's not the business (at least not all the time), maybe its how the business is run, or who the business is run by.

"It was my idea, shouldn't I be the one to run it?"
Not necessarily, is probably the easiest answer to this questions. Sure, you thought of the idea and without you the business may never have formed, but that doesn't necessarily mean you are the best person to be running it. Lets say for a minute that your background is in graphic design. You have perfected your art, and are very well respected in your field. You've decided that it's time to branch out on your own and start your own company, offering some unique services. As a graphic artist, do you think you have the mindset for the business side of things? Are you going to be OK with hours of number crunching, proposal writing, business calls, and everything else that comes with the non-creative side of doing business? Probably not.

It's OK to admit your "weaknesses"!
Understanding what your strengths and weaknesses are, is the first step in building a good structure for your business. If you don't have the business mind, then maybe you need to think about bringing on someone who does. You aren't giving up control of your company, you are making your company stronger. Now you can continue to concentrate on the creative side of the business, and can rest assured the business side of your business is being handled.

Just because you aren't handling all aspects of the business yourself, doesn't mean it's any less your business. It just means you have enough understanding of what will make your business more successful for the long haul. You may end up bringing in even more people to help out with things like book-keeping, human resources, etc. Just take a minute and think about large organizations. The CEO probably doesn't know even half of what goes on in the company on a day to day basis, but he gets overview reports to make sure things are moving in the right direction and relies on lower level management to enforce the rest. There's no reason you can't do what you do best, while leaving the business stuff to the business people and having them update you regularly. It's control, without having to control every little thing.

Delegating helps expansion
Once you've figured out how to successfully delegate responsibilities you can more easily figure out ways to expand and grow your company. With delegation you've allowed yourself the availability to explore things that may not have been possible if you were wearing all the hats. You may it some road blocks, and some managers who didn't see your vision, but that doesn't mean you shouldn't delegate it just means you need to better screen your next candidate. Nothings perfect, but knowing one person can't do it all will make your life a lot easier and hopefully more successful.

Remember: Just because you don't run it, doesn't mean you don't control it.

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2 Comments:

Anonymous Anonymous said...

There is a book called The E-Myth, by Michael Gerber, that everyone who thinks he or she is ready to start their own business must read.

Your business will never grow unless you build it with scalability. That means, among other things, readily delegating responsibility to others.

If everything that happens in your business, every decision that must be made, has to come across your desk, you're always going to be in a very small operation. Maybe that's what you want - but I'd be perplexed as to why.

The idea of wearing "many hats" in a small business environments is something of a cop out. You're really saying, "we haven't set responsibilities and job roles at all - it's chaos."

Good post.

March 2, 2009 at 10:23 AM  
Blogger Ignite Media LLC said...

I haven't had an opportunity to read that book, but will certainly look into picking it up. I agree "many hats" is a poor model, which although may need to be done at the very start, but should be quickly resolved to avoid among other things employee drain, confusion, and lack of structure.

March 2, 2009 at 10:39 AM  

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